Wednesday, December 1, 2010

Is Your SEO Strategy Missing “Bing”

There is no doubt that, with a share of 65% of the global searches, Google reigns supreme in the Search Engine business. And naturally, many businesses are targeting Google only. But, what about 35% of the remaining searches? Are you focusing on them? It is seen that most SEO strategies focus around Google but a good and comprehensive strategy would be to include a rapidly growing search engine from Microsoft viz. Bing.

It has been observed that almost 47% of the businesses do not focus on optimizing on Bing or Yahoo! and hence, they are losing out significant traffic. Recent times have also seen a tie-up between Yahoo and Bing and hence the combined duo is at the second position. So, it makes logic to include the No. 2 in SEO strategy. In the current circumstances where Google is finding it hard to maintain the share of 65%, Bing, with its current share of 14%, is rising slowly. The noticeable part about “Bing” is that it is on the rise. Though the rise is not steep to be noticed, still it is on the move and in coming years it is slated to become strategically important.

It is good and even important to promote your site focusing on Google but do not undermine Bing for a successful and inclusive SEO. After all, SEO is all about smart moves to promote your business and smart moves you must make.


Deepak Tiwari said...

So true....everybody is following Google but indeed Bing also has its own importance for which even I think that an SEO act is important....Thanks for sharing this information.

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