Wednesday, July 13, 2011

SEO to increase the number of website visitors

SEO (Search Engine Optimization) is the process through which a website or a web page can improve its visibility in the search engine. It gives web presence to a website, which increases the number of visitors to that website. The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image, local search, video search, academic search, news search and industry-specific vertical search engines.

SEO takes into account how search engines work, what people search for, the actual search terms typed into search engine and which search engines are preferred by their target audience; this is a part of its marketing strategy.

Optimization of a website can be done through the following ways:
  • Editing its content
  • Editing its HTML and associated coding
  • Promoting a website so as to increase the number of backlinks
  • Editing content and HTML and associated coding helps increasing a websites relevance to specific keywords and also removes barriers to the indexing activities of search engine. Increasing the number of backlinks by promoting a website is another SEO tactic.
  • SEO takes care of free traffic, ROI, cost, sales and many other factors, to help a business in its growth and success.