Tuesday, October 14, 2008

Design your own logo

A corporate logo is one of the most important steps in building your company's image. With increasing competition in every industry it's more important then ever to set your company apart from the crowd. A professional logo will help you establish brand awareness.

Whether starting a new business, or redefining your company image, the most important part of your corporate identity is a powerful, well planned, professional logo design.

Don't risk the future success of your business by choosing the wrong company to design your logo. So many business owners put too much emphasis on price, often looking to spend the least amount of money on creating their logo. This is one of the worst decisions a business owner can make. Instead of basing this decision on price, businesses should focus on value.

Value vs Price:
When price shopping a customer will try to find the lowest bidder to complete the project. This often leads to inferior results and many frustrating hours of wasted time. It might seem like a good deal because you are paying less for the final product, but if the outcome leaves you with a logo that is poor quality and takes too long to complete, you really end up losing in the end.

Value shopping is a much more rewarding approach. Choose your designer based on quality, professionalism, dependability and creative ability. Turn around time is not as high a priority as quality. You get much better results by being patient and allowing sufficient time for the artist to explore different ideas and creating multiple concepts to choose from.